lead generation mistakes costing you thousands (and how to fix them)
If you're a travel agency owner, tourism board, or destination management organization, you know that finding new leads is the lifeline of your business. Yet many organizations are leaking thousands of dollars each year — not because the market is bad, but because of simple, avoidable mistakes in their lead generation strategies.
Let's break down the biggest mistakes costing you money — and how our team at Brick City Marketing helps you fix them.
No Clear Target Audience
One of the most common mistakes we see is businesses trying to market to "everyone." When you try to speak to everyone, you end up connecting with no one.
A generic message won't inspire a luxury traveler, a destination wedding planner, or a family vacationer to act.
How We Fix It:
We help you narrow down your ideal audience with precision — whether it's luxury travelers, cultural tourists, or adventure seekers — and craft messaging that speaks directly to them.
Weak or Missing Follow-Up
Imagine spending time and money capturing a lead, only to lose them because no one followed up in time.
In today’s fast-moving world, if you wait more than 24 hours to respond, you've already lost the sale to a competitor.
How We Fix It:
We design and automate follow-up systems — emails, texts, and calls — that keep your leads warm and moving toward a booking without putting all the pressure on your team.
One of the main complaints of travelers is a lack of followup from their travel professional
Relying Only on Referrals
Referrals are great, but they’re not a reliable growth plan. If you're waiting for leads to "come in naturally," you’re leaving your business vulnerable to slow seasons, industry shifts, and client loyalty changes.
How We Fix It:
We build proactive lead generation campaigns using a mix of digital ads, SEO, and strategic partnerships to create a consistent and predictable flow of new leads every month.
Bad or Outdated Websites
If your website looks outdated, loads slowly, or doesn't make it easy to contact you, you're turning off potential leads before you even get a chance to talk to them.
How We Fix It:
We audit and refresh your website so it becomes your best salesperson — showcasing your expertise, making it easy to inquire, and building trust instantly with new visitors.
Keeping your website up to date is crucial in retaining your current customers and gaining new ones
No Clear Call-to-Action (CTA)
You might be posting beautiful photos and great stories online — but if you’re not telling people exactly what to do next (book a call, download a guide, schedule a consult), they won’t take action.
How We Fix It:
We design CTAs into all of your marketing materials so every piece of content moves prospects one step closer to booking with you.
Ready to stop leaking money and start growing faster?
Our team at Brick City Marketing specializes in lead generation strategies customized for the travel and tourism industry.
✅ Schedule a free consultation today and find out how we can transform your lead generation efforts.
👉 [Book Your Free Consult Here]
